Every maestro needs their toolbox, and if you want to be a maestro of your digital presence, you will certainly need digital marketing tools. Digital marketing can cover multiple online aspects of your business – from social media and email marketing to your website.
But trying to manage everything without some automation and template-based help, you may step into the vicious circle of having too much to do without space to focus on other important things.
In this article, we will reveal the top 5 digital marketing tools that will make your online presence polished while cutting down the time to just a few clicks.
Why Should Dubai Business Use Digital Marketing Tools?
Before we even start with revealing the top digital marketing tools for your Dubai business, we will explore why using digital marketing tools is recommended in the first place.
Running a successful business in Dubai is a great thing, but let’s be honest, keeping up with all of the marketing stuff can be a real hassle sometimes. With this in mind, digital marketing tools are here to:
- Save you time and energy – Let’s use social media post scheduling for example. It’s a fact that you need to be present on social media in Dubai if you want to reach more users, but imagine preparing all of that content, generating captions and hashtags, and on top of everything scheduling and publishing everything manually. That’s where social media tools can help you, cutting down processes that could be easily automated if you only have the right digital marketing tool.
- Help you target the right people – When you started your Dubai business, you’ve defined your ideal audience. Still, moving on to a target audience you want to reach online there will have to be some double-checking if you’re targeting the right people. With certain digital marketing tools, you don’t have to guess whether your content is shown to the right people because you will have everything set up before launching a campaign.
- Always know what’s working – We wrote about data-driven marketing and its importance for every Dubai business. But without using digital marketing tools that can help you make data-driven decisions, you may find yourself flying blind.
- Count real results – Sometimes digital marketing games give our brand more value-based results than countable ones, which is completely fine. But if you want to change the way you see the results, get clicks, visits, and reach numbers you will certainly need digital marketing tools for it.
If you need a professional digital agency in Dubai that can help your digital presence to glow up, reach out to 11 Digital and start your digital transformation today!
Best Digital Marketing Tools for Your Dubai Business
Let's move to the actual list of digital marketing tool recommendations, and see how they can solve some of the common digital needs of every Dubai business.
Even if most of these tools could be used for free, they also have a premium version for more options available.
Canva
Canva is a graphic design software that can help you design anything for your Dubai business – from branding items, and social media assets to print materials. Canva works on template-based principles which is ideal to use even if you’re a complete beginner, and don’t have any graphic design knowledge.
In the huge template collection, Canva offers you thousands of pre-made graphics that you can adjust to your business needs. But the story doesn’t end here. Last year, Canva leveled up their creative hub implementing AI tools in which you can generate text, and images, and really stay ahead on your creative game.
Integrations with other photo-based websites, in Canva you can find a beautiful collection of photos, videos, and illustrations from almost every niche. All of this makes this digital marketing tool perfect for Dubai businesses ready to rule the digital world.
Google Analytics
Coming directly from Google, Google Analytics is an essential digital marketing tool for any Dubai business that can be used in both Arabic, as well as English language.
Google Analytics helps you to track, analyze, and understand users' behavioral patterns, leaving you space to modify and improve your digital marketing strategies.
With Google Analytics you can monitor traffic on your website, and understand from which digital channels your visitors are coming the most. Having detailed information about how your online performance is going, you hold the strings in your hands all the time.
Hootsuite
We’ve mentioned the automation process, and one of the best tools for social media automation is Hootsuite. With this digital marketing tool, you can easily schedule your social media posts, not only on one but across multiple social media platforms.
Hootsuite allows you to adjust the details of post publishing, gives you insights into past post-performance, and helps you to overall create content to your specific preferences.
Mailchimp
Mailchimp is another tool for automation, but this time for email marketing. With a very intuitive interface, you can use Mailchimp even if you have never done email marketing campaigns.
Mailchimp offers you email templates that you can adjust according to your email content, and automotive sending option. Through various tags of different subscribers labels, you will always have a track to who you should send which email.
SEMrush
.webp)
SEMrush is an SEO tool useful for Dubai businesses who want to improve their online visibility and identify popular terms users are searching for. With SEMrush you can also check competitors – local, or global, and get extensive analysis of how they’re performing online.
Site audits and technical SEO insight options are also available in SEMrush, which makes this SEO tool a great choice if you want your business to be ranked high on the Dubai search results.
You Can Use One Digital Marketing Tool, or Make Your Perfect Combo
The online success of any Dubai business is spinning around digital marketing, and that's a fact! To take the most out of it, and get a perfect combination you need to mix digital marketing strategies, digital marketing tools, and a touch of your creative power.
This way, you will have a digital presence that will make your competitors wonder how you're able to be so successful. When it comes to digital marketing tools, you can use them according to your needs - all of them at the same time, or one by one.
As long as you keep up with your business goals, digital marketing trends, and your audience's needs - you will be on the right track to rule your digital kingdom.
Author
Stefan Katanic is the driving force behind Veza Digital. Under his leadership, the company has transformed into a global Webflow Enterprise Agency, recognized for its trustworthiness as a marketing partner with a portfolio exceeding $8 billion in value. Stefan is actively involved in fostering the continuous growth and proficiency of his team, ensuring they consistently deliver impactful results for Veza's clientele.
.jpg)
