If there were only one digital space you want to put your business on, that would definitely be social media platforms. Even if having a website is a must, you should always seek alternative ways to reach out to your desired audience.
At the end of the day, what you want to achieve with your digital presence is no less than turning your visitors, and audience into paying customers.
Social media platforms offer a wide range so you may struggle to choose the right platform to promote your business, but this doesn't have to be the case.
Setting things right in the beginning and concluding what you want to achieve by making your business available online will be your guide in this process.
Stay until the end because we are going to explore how to choose a social media platform for your Dubai business that will give you results, and work for you.
Building Relationships With Social Media Presence
Just in the beginning, we have to admit that not every social media platform is suitable for each Dubai business.
In fact, if you're running some serious techy business and you open an Instagram account to promote it, you may face a failure in catching the audience you want.
The reason for this is that Instagram is more lifestyle-oriented, and works only with businesses who can show 100% of their brand in a visual storytelling manner.
In another case, if you're a restaurant owner, you sure don't want to promote your delicious food recipes on Linkedin that are more associated with the B2B niche.
But let's split this into 3 sections to get more insights.
Who are you trying to reach?
Defining your ideal audience is the first step when you want to decide which social media platform will work for your business.
Different social media platforms are attracting different audiences so you want to be sure you have specific interests, demographics, and behavior patterns defined.
So defining the group of users you want to show your business to is the very first step in choosing a social media platform.
What type of content do you want to share?
As we mentioned earlier your social media content should be aligned with your business type, as well as your marketing strategy. The key question here is how you plan to execute and promote your social media content, highlighting the best you have to offer.
What results do you want to get?
No matter if you're up for more sales, organic website traffic, and engagement or do you just want to volume up the awareness of your brand, everything can impact on which social media platform you are going to choose.
If you're looking for a digital marketing agency in Dubai that can make your social media grow, search no more!11 Digital's social media experts are here to make your social media presence become recognized.
Top 5 Social Media Platforms in Dubai
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According to statistics, the most popular social media platforms in the UAE, including Dubai are:
- TikTok
- Twitter (X)
With high social media usage, being visible on social media is one of the smoothest ways to jump in the market faster.
Based on your business preferences, industry, and audience, you can choose one platform for the dedicated performance of your social media campaign, or you can combine multiple.
To get a deeper understanding of how those popular social media platforms in Dubai can help your business, we'll explore all of them in more detail.
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Facebook is one of the leaders when it comes to social media platforms in Dubai, with 80.30% usage according to stats. Facebook can be seen as a first-stop platform for most businesses in Dubai, that allows you to play with content, and mix your posts with articles, videos, or image formats.
Facebook platform is also good for sharing engaging and informative content that can start discussions and interactions with the audience.
Facebook is also an ideal choice if you have an established business that is already well-known, but if you're new in the business, Facebook may not work so fast for you. In this case you may need a more aggressive approach, as well as a more complex advertising campaign to achieve your goals.
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Instagram is the second most popular social media platform in Dubai, and it's mostly focused on visual content, with a bit of textual caption background.
If you want to showcase your business in Dubai in a visual manner, Instagram is a great choice, especially for brands that can present their products and services through high-quality photos, reels, and stories.
Some of the industries that are most suitable to be promoted on Instagram are fashion, food, travel, lifestyle, and more. Instagram is also a good way to start an influencer marketing campaign because the most popular influencer builds their social media community on Instagram.
TikTok
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TikTok is maybe the most popular social media today due to its content that is focused on short video format. If your business can be presented in an engaging and interesting light, with a creative touch TikTok is your next-stop platform to start your social media campaign.
TikTok is all about following trends, mastering seamless transitions, and using popular sounds to boost your reach even higher.
If you want to target a younger population as your audience, the TikTok platform is the best choice you can make. Just play around with content, and try to present your brand image in a more amusing, and modern form.
Twitter (X)
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Twitter can be easily combined with other social media platforms, and it supports video and photo content, but it's mostly used for textual ones. On Twitter you can share news and updates, or participate in ongoing conversations about your industry.
Twitter has a very dynamic flow, so it's a great way to present your business using this real-time dynamics.
In other words, Twitter can be used as a small-talk platform, so if your business can provide an audience with bite-sized, and catchy information you should definitely join this platform.
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LinkedIn is the perfect social media platform for B2B businesses, and it should be your choice if you want to share your vision on industry insights, tips, company news, or even post a job ad.
Even if LinkedIn is a social media platform, it's a great alternative way to network and connect with potential clients, partners, as well as employees. If you want to establish your business as an industry professional, but in a more informal way – LinkedIn should be your choice.
We Live In The Social Media Era
Being present and visible on social media platforms can serve you as a great strategy to attract your potential customers.
Knowing that most internet users are spending their online time on social media, you should find your way to showcase what you do in a format that social media platforms support.
Even if the social media strategy has to be adjusted over time, based on what works for your brand, one of the best recipes for success on social media is to be consistent and unique.
Author
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With over four years of experience in graphic design and copywriting, I have developed a versatile skill set that produces captivating content. My extensive background in digital marketing and SEO content writing also allows me to formulate effective content strategies that align with business goals. My ultimate mission? To create a killer content strategy that boosts your business to the top. And here's a hot tip: nothing sells like giving away free value.
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