Around 46 new websites are launched every day. With such an amount of new things coming online, businesses in Dubai need to work harder than ever to keep their digital presence fresh.
By this, we mean having a website that will keep the core of your brand with a bit of a fresh touch. In other words, now and then companies in Dubai need to think about how to improve the backbone of their online presence – their website.
The only way that can be your ultimate solution is a website’s transformation or redesign. Of course, if everything on your website works perfectly, while your visitors are still breathtaking by your design then you’re good for quite some time. But if your website doesn't give you the results your business needs, then you know it’s time for a change.
In this article, we will explore the signs for redesigning your business website. We will deal with some key points that clearly refer to how you have to transform how you present your business online to get closer to your goals.
What is a Website Redesign?
A website redesign is a change in the way a website looks and performs. It doesn’t affect the core of functionalities, it’s more like a stylish makeover that gives a website a fresh personality.
Businesses can opt for their redesign when there are clear signs to do it, which will be present later on, or when they want to make a change.
Redesign is the best way to keep your visitor hooked, and businesses that want their visitors to come back for more should be open for this change in 2024 more than ever.
Design Stuck In The Past
If you thought that modern website builders and template-based websites are 100% keeping your online presence from looking outdated, you’re wrong. Yes, obviously websites nowadays are attractive and modern, but are they aligned with current design trends? The reality is that if something doesn’t look like it was made in the ‘90s it still doesn’t mean that it is meeting the current standards.
In 2024 and beyond businesses should still go for modern aesthetics, keeping away from outdated and sloppy design. If your design doesn’t match with web design trends it can negatively affect your brand image, giving the feeling that you simply don’t care to polish your online look.
On the other side we have user experience that’s besides outdated design, one more reason you should go for a change. Businesses in Dubai shouldn’t let their websites be made out of poor navigation and unclear structure because it will directly affect their conversions.
Semi-good Mobile Experience
In 2024 and beyond there’s no room for doing things partially. If you want a strong online presence that will catapult your business to the very top you will need to have your website done by professionals from A to Z.
We all know that Dubai has a major percentage of mobile users, therefore if your website is cutting user experience with bad mobile optimization it won’t get businesses closer to their goals. Rearranged menus, bad navigation, and a mobile version of a website that looks more like a maze are clear signs that a business website needs a redesign.
Your Business Website Is Not Converting.
The technical part of your website looks good, and mobile optimization is on point, but still, there are no conversions. It’s time for a change! There’s no point in investing money and putting an effort into your website if it won’t convert at the end of the day. In most cases, even if your Dubai website gets organic visitors that do nothing but observation then you likely don’t have good CTA’s.
Imagine you have a beautiful website, and you have phenomenal pages about your offer, but CTA placements aren’t naturally guiding visitors toward action. If this is the case, then yes, visitors will be there, but closed deals won’t. CTA placement is one of the crucial aspects of every successful website in Dubai and it should be optimized to guide visitors toward desired action. A lot of visits, but zero sign-ups? It’s time for a professional redesign.
Website In Stagnation
In the online era if your Dubai website is stagnating your business will follow. This can happen if the content remains low on the priority list. If the content and SEO on the business website is stale or irrelevant it can stop a website from getting traffic and engagement.
Content and SEO are connected so, maybe a website can have great content that is simply not optimized for search engines. In this case, you will need some help from the SEO and content experts to refresh your content and give it a touch of redesign. Or should we do a touch of reWrite?
Same Old Branding
Being faithful to one stylization and brand identity for years is passé. Even some world’s biggest companies refresh their brand identity from time to time. Brand identity should expand as your business expands, and if you’ve been running your company under the same brand identity for years – it’s your call for a professional redesign.
Also, if you rebranded your visual identity, the new look should be applied to your website as well. This way you keep your business looking fresh everywhere.
Lack of Innovation
In the age of AI, constant changes, and dynamic digital pulse, having a website that is made with old technologies is simply outdated. Now, more than ever, businesses should go for modern technologies and partner with digital agencies that use innovative ways.
Having your website done as they were done in the past 15 years isn’t a trend anymore. Not to mention how using outdated platforms or plugins can harm your website to major security risks.
Don't Miss a Chance For a Change!
To survive in Dubai's digital scene, companies need to adapt to change. If you don’t know how to start the change, redesigning your website is a good solution. As we found out, redesigning isn’t just about changing the esthetics of your design, redesigning can be applied to almost every area of your business website, from search engine optimization to performance.
When you’re ready to give your website a new look, – contact 11 Digital! Our skilled web design experts are waiting to hear your story and vision. We can help you launch your new way of running a business in Dubai to keep you on the ball in 2024 and beyond.
Don't forget that change can be very beneficial every now and then. It can bring new creative energy and fresh ideas that will be reflected in your business success.
Author
Frontend Developer/Webflow Expert as a versatile person who is in love with digital development, I have integrated various skills that help me to be successful in my job. I have been involved in Web Development for more than 4 years and until today I worked on over 70 projects. Through my work, i integrated my knowledge from creating custom code pages using programming languages (HTML, CSS, JavaScript) to creating advanced Webflow websites. Experience in the digital field has also given me advanced use of design tools such as Figma and Adobe programs. I'm motivated and always seeking personal and professional growth. Good organization and respect for deadlines and processes give me the fuel to always be on top of all tasks. To take my knowledge to a higher level, I have perfected research for clients and websites, as well as site map creation. Being well-organized, working in a professional and dynamic environment, having good energy, and pushing the limits motivate me to be the best in my job.
