From Startup to Enterprise: Adapting Your Website as You Grow

Regardless of the size of the business, the online presence of every company in Dubai revolves around 3 essentials: Dubai web design, SEO, and digital marketing. Combining these 3 aspects can make a brand pop up in the Dubai digital scene.

However, the formula is not the same for everyone.

Startups are in the process of pawing their path. Scaleups are focusing on maintaining their level and expanding their business. Finally, enterprise companies are battling to stay at the very top. For every website in Dubai, there’s a unique approach to shifting online presence.

Everything we mentioned can be set under one term – digital strategy.

A bit of SEO, with a highly converting website or social media, and PPC with stunning web design – there are concrete rations for everyone.

In this article, we will explore 3 essentials for every website in Dubai regardless of size. Also, we will focus on what aspects their digital strategy should be made of.

Stick around because, by the end of this article, you will get a bigger picture of what steps you need to grow, expand, or maintain your website on the top.

For Small Businesses & Startups: Building a Strong Digital Foundation

Every successful business was once a startup, so when it comes to small companies, few challenges often occur. Those challenges are typically revolving around budget limitations and building brand awareness in the market.

It seems like every small business website is looking for a way to gain visibility in trust, especially when their competition is strong.

The Solution

The primary goal for every startup should be to develop their digital presence professionally from the very beginning. This means investing in professional websites that will have a high impact on user experience.

Mobile responsiveness, great aesthetic, and polished experience should be their top priority. Once the basics are checked, small businesses in Dubai should work on their local SEO to help local audiences find them on search engines. To sum this up, small businesses websites should prioritize:

• Web Design & Development: A clean, professional website that’s optimized for mobiles.
• Local SEO: Optimizing content for local SEO and Dubai-specific keywords.
• Lighter Version of PPC: Going for budget-friendly PPC campaigns to speed up a bit the process of recognition.

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For Scaling SMEs: Enhancing Reach and Driving Engagement

After a while, if everything is done correctly, every small business will step into the next phase of business evolution. This category is called Scaleups or SMEs (small to medium businesses). When a business website is in this category we see a few challenges going on there.

Even if by now SMEs have gained some brand recognition, they will need to work harder than ever to expand their reach and attract a broader audience. The biggest challenge for SMEs is to compete with both small businesses, as well as with large companies. Small business websites can easily outrange SMEs, while the audience can naturally have more trust in Enterprise companies.

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The Solution

With this challenge, SMEs have only one solution – increasing their website’s engagement and working on conversion rates. SMEs are established on the market, but now it’s time to find a way to scale their website further. Here we differentiate several digital strategies:

• Advanced SEO For Dubai SMEs: SMEs should move on from local SEO and invest in SEO that can help them attract regional audiences.
• More aggressive PPC strategy: SMEs should do targeted PPC campaigns that have to be more strategic with a high focus on ROI.
• Content Marketing & Social Media: Content should be prioritized more than ever, and be made out of valuable, industry-related pieces that will position SME as a thought leader.

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For Large Enterprises: Dominating the Digital Market with Comprehensive Strategies

Enterprise companies have challenges as well. If you thought that once your website reaches the top of the market you would remain there without any effort you are wrong. Enterprises are well-established companies that have gained a lot of trust, credibility, and customers.

But from time to time, enterprise companies in Dubai should find new ways of maintaining their dominance in the market.

Solution For Enterprises:

The best way is to keep things fresh. Innovations, redesigns, and new marketing approaches are the best strategies for one enterprise company. Here, we can see that enterprise websites should go for a multi-layer strategy that will include a web design, as the core of their digital presence, as well as SEO, PPC, social media marketing, content marketing, and more.

• Enterprise-Level Web Design & Development: When a company reaches the enterprise level, its audience expects to see attractive visual appeal with advanced performance, security, and scalability.
• Comprehensive SEO Strategy: Enterprises are big players therefore their SEO should be based on targeting a national or international audience, with a focus on maintaining the top positions in SERP.
• PPC Campaigns Across Multiple Platforms: At this stage, enterprises should consider running high-budget PPC campaigns across Google, and social media channels to attract users they haven’t been interacting with before.

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Why Partner with an Expert Agency?

Regardless of what stage your business is in Dubai, having an online presence means much more than just having a website. In other words, every business should strive to have a complete digital presence with one goal in mind: to gain visibility, remain credible and engage with customers.

Of course, the strategy for SMEs differs from the digital strategy for start-ups. That’s why you need a professional partner in this digital game. Contact 11 Digital now and we'll give you the freedom to focus on what you do best. Our proven expertise in creating high-converting online presences will help you create and maintain your digital presence effectively.

Remember that every business has different ambitions, goals and needs and every website needs a tailored strategy to grow. If you try generic digital marketing strategies without understanding the deeper needs of your website, you probably won't achieve the desired goal.

Leave your digital presence to a professional and be ready to conquer the Dubai market!