Ever since the digital presence we know today has become a major part of Dubai's business success, digital workers are sharing their thoughts, ideas, and solutions. The ultimate goal? To find the perfect combination that will unlock online success all of us dream about.
In this online brainstorming digital agencies in Dubai, as well as around the globe, offer their solutions on how to become visible and remain relevant online. With this fusion of different approaches, we often hear about solutions that seem too good to be true, and they usually are.
This didn’t bypass SEO as well, so you will likely hear that ''once you get your pass to the first page of Google you don’t have to put effort in your optimization anymore''. Or, ''there’s only one quick fix that will work magic to improve your rankings''.
The reality is quite different, so to understand how SEO works, we reversed the process, revealing some great myths about SEO that a lot of business owners still believe in. We won’t spare our words, so we will offer you the truth about those myths, helping you to get a bigger picture when it comes to Dubai SEO.
Myth 1: Seo Is Dead!
One of the first SEO myths that a lot of business owners in Dubai believe is that SEO is simply dead. Yes, many think that Dubai SEO isn’t relevant anymore, moreover that its methods aren’t serving the purpose of ranking.
This myth was built on the thought that SEO in Dubai isn’t effective anymore due to its constant change and evolution, but this is far away from the truth. Today, SEO is more relevant and important than ever, especially for businesses that want to leave their mark in the competitive online world of Dubai.
If something from your SEO isn’t working, that doesn’t mean SEO is dead and irrelevant, and the worst thing you can do is to give up on your SEO. The key is staying on top of Dubai SEO changes, keeping track of trends, and having an SEO partner by your side all the way.
Myth 2: Once My Website Ranks, I Don’t Need to Worry About SEO Anymore
Another common SEO myth is that SEO is a short-term thing – once you rank your website, you’re good for a lifetime! Unfortunately, this is not true, and as we said above – Dubai SEO is changing and evolving constantly. If something worked for your business website at some point, at other it can just become a thing of the past, lowering down your ranking.
Algorithms are constantly improving and changing so right from the start you should think about your SEO as a long-term journey and battle for ranking. If you conquered that first spot once, you need to continue with your SEO efforts to keep it. Plus, you have your competitors behind your back!
Myth 3: SEO Is Just About Adding Keywords
Oh, good old keywords. Wouldn’t it be good if you could make your content solely out of keywords, and sound like this:
We are a B2B company providing B2B services to a B2B audience in the B2B industry. If you're a B2B business looking for B2B solutions, you've found the ultimate B2B provider for all your B2B needs. Because, let's be real, in the B2B world, there's nothing more B2B than... B2B!
We don’t want to disappoint you, but things don’t work like this in the real SEO world. Spamming and relying only on keywords are so far away from the whole story. Even if keywords are an important part of Dubai SEO, they won’t automatically rank you on the top if you start stuffintg your pages with them.
SEO has some rules, and one of them, that’s directly connected to keywords, is content and the user intent. So, keywords and content aren’t there for search engines and your high SEO ranking, instead, their purpose is to find a matching point with what the user has been searching for.
Myth 4: Link Building Is Irrelevant
Link-building is a great way to boost your SEO, and if you think that this Dubai SEO practice isn’t relevant anymore – it’s time to think once again! High-quality backlinks remain where they are at the very top of the SEO list, and their benefits can’t be replaced.
Backlinks are one of the ranking factors, and if it didn’t work out for you by now – you have to think about whether you have high-quality ones. There’s no joke with backlinks!
The reason why many business owners in Dubai thought that backlinks weren’t as important as they were is probably because it's an irrelevant use. So the quality is still relevant, while low-quality and spammy backlinks are dead indeed.
Myth 5: The More Pages I Have, the Better My SEO Will Be
Dozens of website pages won’t fix your SEO ranking, so you don’t have to go for hyper-production. This is another common Dubai SEO myth that refers to counting quantity over quality.
In this battle – quantity was never a winner, so putting on your website too many pages can be more harmful than you thought. Keeping essential pages that will convert, and removing excessive ones is the best ratio for SEO.
Myth 6: SEO Guarantees Immediate Results
As we said in the beginning, SEO is a long-term game in which you can’t expect to get results overnight. That being said, SEO is a form of long-term strategy that needs time to work and build momentum for your website’s success.
Also, a lot of business owners think that quick SEO fixes or aggressive approaches can get them where they want to be (instant results are more expected from PPC!). But these promises about SEO success and guaranteed fast results will disappear quicker than implementation. Only strong and professional SEO can deliver lasting results.
The Truth About SEO
As we wrap up the story on the 6 most common SEO myths, you now have a bigger picture of why some of the SEO practices won’t work for your business.
These myths are not an issue if they don’t affect the way your Dubai business approaches SEO.
But if they do, it’s time for change!
If you are looking for a professional SEO partner in Dubai - contact 11 Digital. We will help you overcome these common outdated beliefs about SEO so that your business has room to grow. Our mission is to deliver SEO results in Dubai that matter and help businesses stay visible and relevant despite constant SEO changes.
Choose your SEO agency wisely and dispel common SEO myths to get your business the recognition it deserves.
Author
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With over four years of experience in graphic design and copywriting, I have developed a versatile skill set that produces captivating content. My extensive background in digital marketing and SEO content writing also allows me to formulate effective content strategies that align with business goals. My ultimate mission? To create a killer content strategy that boosts your business to the top. And here's a hot tip: nothing sells like giving away free value.
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