How to Use Algorithms to Boost Your Dubai Social Media Presence

Being a part of Dubai's social media scene is a wonderful way to expose your business online. Unlike having a website that requires a more professional and serious approach, social media in Dubai offers a more dynamic and informal vibe. 

But how can you succeed on social media, and who’s in charge of your social media content rate? 

One part of the answer is hidden in the algorithm. 

The algorithm is like a secret guide that determines what content you will see, and to whom your content will be shown. 

Once you know how to ‘’hack’’ algorithms, you will get more insights on how to produce better content, and how to reach your audience efficiently. In this article, we will explore social media algorithms, and find the way to use the most out of them.

What are Social Media Algorithms?

Understanding how algorithms work will help anyone who wants to succeed on Dubai's social media platforms. 

In fact, the algorithm is the answer to why some of your social media posts get better reach, while others are barely visible. 

Put in simple words, social media algorithms are some sort of digital gatekeepers that use a series of rules and data. With this data, combined with rules social media algorithms filter, rank, and recommend social media content to users. 

The best way to understand algorithms is to recall your feed on some of the social media platforms. 

If you think about what’s shown most in your feed, you will easily notice a pattern of the same type or similar content related to a certain topic. 

Someone might say that after watching just one cooking tutorial, you suddenly start seeing similar recipes and food videos every day. 

That’s the power of the algorithm.

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Why Does Algorithm Matters?

But why do algorithms even matter? The answer here is short - creating and posting your social media content without knowing how algorithms work is like shooting in the dark. 

Among other things, the algorithm is important for:

• Increased reach: When you understand how algorithms work, you will know your strengths and pain points, and you can easily optimize your content to reach a wider audience.
• Enhanced engagement: The key is in tailored content – when you create your social media posts tailored to algorithm preferences you can boost likes, shares, and comments.
• Time efficiency: Algorithms will show you what type of content works, and what doesn’t, and focusing on the right things can save you time and resources.

Are you looking for a digital marketing agency in Dubai that can help your social media grow? Contact 11 Digital today, and start your online success today!

What Affects Algorithms - 5 Key Factors To Check

To talk about algorithms and understand them on a deeper level, you need to know what factors influence them in the first place. 

Knowing that there are actual aspects of algorithms that make or break your content's visibility on social media will help you improve what you produce. 

Yes, if you thought someone was culling your video or hiding it from the user side, you were wrong. 

If your content is still not displaying properly, you probably need to check the following aspects that affect the algorithm:

#1 User behavior with your content

Interaction between users and your content will affect the algorithm. By these, we mean that likes, comments, shares, and the time users spend on your content influence how it will perform.

#2 The relevance of your content

How much your content is relevant, or not for the user will make your algorithm work for you. Here you need to optimize keywords, hashtags, and descriptions to help algorithms understand your content and further recommend it.

#3 Content timing

Tracing social media analytics will help you boost the algorithm. By this, we mean that posting your content at the right time and days can significantly impact your social media visibility.

#4 Engagement rate matters

You've probably seen that some posts have thousands of likes, and they're still shown on the feed. This signifies that high levels of user interaction send a signal to algorithms that certain content is valuable.

#5 Content format performance

Content format should be adjusted to the social media platform, for example, platforms like Instagram and TikTok prioritize video content.

Instagram, TikTok and LinkedIn Algorithm

Instagram, TikTok, and LinkedIn are the top 3 social media platforms in Dubai for promoting a business online. 

Now that we have basic insights about algorithms, we’ll explore how they are working for each of those platforms, and how you can improve your reach.

Instagram

To make your Instagram account grow, and turn algorithms on your side, you will need to focus on producing high-quality visual content. 

Instagram is all about visuals, with a touch of small captions, so your first stop is creating attractive and appealing content. Instagram’s algorithm prioritizes content that attracts high engagement, in other words, has many likes, comments, and shares, and aligns with users' interests. 

If you’re running a business in Dubai, and you want your Instagram to succeed you should focus on creating pleasing content that is incorporated with your brand as well as with local trends. 

Make sure you have all Instagram formats activated – from static posts to reels, and keep your story section always live.

TikTok

TikTok is all about video content. Even if they allow static photo and story format, video content is still the number 1 format that is prioritized by the TikTok algorithm. 

To take advantage of the TikTok algorithm, you need to create engaging videos on trendy topics and use popular sounds. This will help you generate higher engagement and retain users' attention. 

You can also use popular and relevant hashtags to make sure your video content pops up on the For You pages and boosts the algorithm further.

LinkedIn

LinkedIn is professionally focused on showcasing business. Here, your content can be focused on posting industry tips, and stories about your expertise, and sharing valuable insights. 

LinkedIn algorithm prioritizes content that fosters meaningful interactions and supports professional growth. With this in mind, you should participate in business discussions, expand your LinkedIn network, and regularly post content from your niche. 

LinkedIn platform, as well as the LinkedIn algorithm, is all about professional networking, therefore make sure you grow your community. Your content and connection will significantly enhance your visibility on the platform positioning you as a leader.

More Tips for Algorithm Success

Let's explore a few more tips that can help your algorithms work for you.

• Know your audience well: Algorithms are even to engagement, to find what kind of content will work for you you need to understand your audience, their preferences, and behavior.
• Experiment and analyze: To see what type of content will have the best result for your reach, you need to test different formats, as well as posting time.
• Go with visuals: Attractive visuals are always recommended, so you should always go for high-quality images and videos.
• Be consistent: If you want your social media efforts to be seen, you need to build a loyal relationship with your audience and follow up on them through regular interactions and posting.

There's no need to create your social media content, and hope for the best! By analyzing how algorithms work, and knowing how specific platforms sort the content, you will always have your social media success in your hands.