7 Common Social Media Mistakes & How To Fix Them Quickly

Everyone wants to succeed on social media in Dubai. It feels like, right after you open your profile on one of the social media platforms you begin to dream about a high number of followers, likes, and reach.

Yes, your business can become popular on Dubai’s social media if you set up the right strategy from the start. But sometimes, if you’re new in this social media game, you can make common mistakes that can hold you back from hitting your social media target.

In this article, we will explore some of the most common social media mistakes a lot of beginners make, and share some tips on how you can fix them quickly.

Mistake #1 - You don't understand the platform

The very first mistake that almost everyone makes when we talk about Dubai social media, is treating each social media platform the same. This often comes from a lack of understanding for the purpose of each platform which leads to boosting the same content everywhere.

Even if most social media platforms feel the same, because they support the same or similar  format, the intent and the audience on each are not the same.

So as an example, we have instagram made ideally for visual storytelling, ideal for visual storytelling and sharing all of those aesthetic posts, and we have LinkedIn, made for connecting industry professionals.

Instagram content focusing mostly on visuals may not be ideal for LinkedIn, and vice versa, too professional and clean content may not convert on Instagram.

Tip: You can have the same content for each platform, but make sure you adjust it to the audience and the best format for each.

Mistake #2 - Irregular posting on social media

Everyone knows the feeling of excitement when you start posting on your social media. But this feeling can fade over time and you can eventually forget when was the last time you've shared something on your profile.

This is a common social media mistake that a lot of Dubai businesses make. If you want to achieve your social media success and keep the audience engaged all the time, you must be consistent in posting content.

By this, we mean regular social media posting, a pre-made calendar, and no excuses! When you post consistently, you will show your audience that they can count on your content without exception.

Tip: Make a plan for social media posting, and stick to it. You don't have to post every day, but 3 to 5 times a week will be enough for the beginning to keep your audience there. If you don't have ready content and it's time for posting, you can always share a story!

Mistake #3 - Not everything is about posting

Once you start regularly posting, your Dubai social media activity may be limited to only creating content. Here, you can make a third common social media mistake, turning your social media profile into your portfolio, or if you share industry tips, into Wikipedia.

This often happens if you don't embrace the fact that being engaged on social media means you have a strong community that supports your work, you may fail there.

Tip: To prevent this social media mistake, engage with your audience on a deeper level through polls, Q&A, and CTAs that will increase interaction. Also, always reply to users' comments, and boost further engagement.

Mistake #4 - Social media aren't your only sales stop

If you have started with social media marketing in Dubai only to increase your sales, you're making social media mistake #4.

The best thing you can do in this case is to adjust everything - refer to your services and products, but still share something valuable and educational in your content. This way, you will build authority and trustworthiness, proofing that whatever you offer is worth trying.

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Tip: Find the main pain points of your audience, and deal with them in your content. This can be a great starting point! Also, you can share behind-the-scenes photos, photos of your team members, and interesting videos to showcase your company's culture.

Mistake #5 - You don't follow analytic

Even if you're doing everything right, you still need to follow the analytics of your social media in Dubai. By this, we mean to track what type of content has the best rate, what are ideal days and times for posting, and what are the main demographic information of your audience.

When you don't follow analytics, you risk wasting time and resources on content that won't get you anywhere.

Tip: Only if you like some content format, it doesn't mean that it will go well with your audience. That's why tracking analytics with in-build tools on social media can give you a realistic image of how you perform.

Mistake #6 - You're not authentic

In Dubai's social media world we can see a lot of similar content, therefore copying your competitor won't give you the results you want. Even if some of your competitors have great success with some content types, it doesn't matter that you need to do the same.

If you want to be noticed and remembered, always try to produce authentic and unique content for social media.

Tip: Even if something doesn't fit in general social media standards, you still can share it if it's unique and valuable for your audience.

Mistake #7 - You skip advertising

Mostly, social media's organic reach has its limitations. When you've reached the top by applying your social media strategies, it's time to go for some social media advertising. Now, some businesses may wonder why I need to advertise my social media content if it's good enough?! 

But this is one of the social media mistakes, and the answer is - targeting a specific audience. With social media advertising, you can target very specific users with exact interests that match your offer.

Tip: When your content has reached its maximum organic growth, go with social media ads, PPC for example. You can always start with a small budget for your targeted ads, and focus the campaign on your ideal customers based on location, interests, and behavior.

Social Media In Dubai Is a Playground

When you're new in Dubai's social media world, you can make mistakes. This is completely fine, but you need to detect what you're doing wrong as soon as results start to disappear.

Even if you put much effort into your social media, one or two mistakes can sneak in and make your work fail. Sometimes you may have great content that resonates with your audience, but if you don't post regularly, you can minimize the results you expect.

Social media in Dubai is a playground, and you can find much joy playing out there, but make sure you know all the rules before you begin!