Being active on Instagram in Dubai can bring your business many good things. First, you can increase your popularity in Dubai, second, generate leads, and third, opening a profile on the Instagram platform costs zero.
On the Instagram playground, we have a lot of possibilities to be creative, to show what our business has to offer, and to attract the right people. Of course, just opening a profile on Instagram in Dubai and posting on it randomly isn’t enough, moreover, you will need a strategy to make this social media platform work for you.
If you want to know how to succeed on Instagram in Dubai – read on. In this article, we will explore the essential steps of succeeding on Instagram in Dubai and how you can achieve success on this social media platform.
#1 Open and Optimize Your Instagram Profile
Yes, we know that this is basic, but the very first step is to create your Instagram account in Dubai and optimize your profile.
- Go to the Instagram platform, and create your account, after that click “Account”, and then “Switch to Professional Account”. Changing account type from personal to business will later unlock great analytic features tailored for businesses.
- When you switch your Instagram account to “Business”, it’s time to fill up contact information such as email address, phone number, and others.
- Upload a profile picture (for a more professional look select your logo or something that refers to your brand)
- Create your Bio and describe what your business does. Keep your Bio short, concise, and catchy for maximum effect.
- Optimize the contact button by linking your website to it.
When you have created and optimized your Business Instagram account, it’s time for the next step!
#2 Define Your Audience
Regardless of which platform you’ve chosen from the most popular social media platforms in Dubai, we must always start by understanding our audience.
If you have established a business, then you already know what your audience is so you are free to skip to step 3. But if you’re new in business then you are probably in the phase of identifying your specific industry and understanding your niche and audience completely.
In both cases, you must define your audience:
- Start by defining the potential interests of your audience and their pain points, and connect them with your products and services.
- Get precise demographic information of your ideal audience or create an avatar (imaginary person that is potentially your ideal customer)
When you have all the important information related to your audience, you can start with an Instagram content strategy for Dubai.
#3 It’s Time For Content!
One of the main social media mistakes is pushing the same content on each social media platform. Before you even start producing content you must know what content formats Instagram supports, as well as what are dominant formats that can get you the results you want.
Before we get to the main content points, we will list the content types for Instagram:
- Feed posts – Feed posts will appear in a grid on your profile in a 3x3 form. You can either post carousel posts (up to 20 photos and videos), or single posts.
- Reels – Reels are video vertical video posts for Instagram, and they can be ideal for up to 90 seconds (reels will also appear on the feed grid)
- Stories – Short-term Instagram content that lasts for 24 hours, it can be static, animated, or in video form.
- Instagram videos – Instagram videos are another video form of Instagram content, and they can be long up to 60 seconds.
When you know what the exact Instagram content format is, you will be able to produce the best content on your profile. If you don't know where to start, check the points below!
- When you produce Dubai Instagram content try to be creative and produce high-quality photos, videos, or illustrative posts.
- Tailor your content to your audience, the first part is to have a plan for what you will post, and after that, you should start creating.
- Instagram is mostly about visual storytelling, so make sure that your photos, video content, and illustrative posts are attractive and attention-grabbing.
- If you need to explain anything further you can use captions and add more thoughts related to your content.
- Use Stories daily, and make your Instagram profile active all the time.
- Follow current trends on Instagram and apply them to your audience, this can help you boost awareness and become viral.
Content will be a core of your Instagram account, so make sure you give your best shot when you produce it! Take advantage of Dubai architecture, and whenever possible try to fit it into your posts.
#4 Strategic Use Of Hashtags
When you've created your Instagram content, before you post it you need to add a few hashtags in the Captions section. Some social media experts say that hashtags are a thing of a past, but you want to make sure your content will be visible if someone searches for the same terms.
You shouldn't overdo them, so 2 to 5 hashtags will be enough per post.
When we talk about hashtags, we must mention Reel Topics as well. This new feature is a great option if you want to further specify your Instagram content. So when you finish the basic reel setup, you will find the ''Add topics'' option, and select up to 3 topics that will further describe the topic of your Reel.
#5 Get In Touch With Your Audience
Once you start producing your content for Instagram it will find its path to your audience – one way, or another. In this engagement, besides likes, you will start receiving comments on your posts, reactions to your stories, questions, etc.
This is the perfect opportunity to connect with your audience, so make sure you always reply to their comments, questions, and more. You can also place polls and ''Ask Me A Question'' forms on your stories to push further engagement.
This way, you will start discussions on different topics related to your niche, and you will allow your audience to get more information about your business.
#6 Partner With Dubai Influencers
If you want to increase the reach of your Instagram account, you can always partner with Dubai influencers. Influencer marketing is a great way to widen your audience and reach out to more people interested in your industry.
- Start by detecting influencers that work for your industry, or an industry similar to yours, and find the best match for your business.
- Depending on your ambition, you can work with micro or macro influencers in Dubai (if you're new on Instagram, micro-influencers may be a better choice for you, often, they have a smaller but more engaged audience)
- In the beginning, you can always offer your services or products as a way of comprehension in partnership.
#7 Try Instagram Ads
Just like partnering with Dubai Instagram influencers can widen your audience reach, you can start running Instagram ad campaigns. Instagram ads are a great way to target more specific audiences that are actively engaging with content like yours.
- When you start with Instagram ads, you can always try advertising with a smaller amount of money, increasing it over time.
- Target specific users based on Dubai location, their interests, and other demographic info.
- Experiment with different ad content, from advertising stories, to feed posts.
#8 Analyze and Monitor Your Insights
Remember switching to a Business type of account? This is the moment you can see on your Professional Dashboard how your content performs over time. You can see the best and the worst performing post and get valuable information for your future content.
When you analyze Instagram insights you will see what type of content your audience loves the most, and which content didn't get reactions. Based on this analysis you can create your future posts, slightly moving your direction towards the type your audience prefers the most.
#9 Be Consistent and Patient
Succeeding on Instagram takes time, so if the first month of your advanced activity on Instagram doesn't go well, continue what you're doing and be patient.
If your Instagram content provides value, you have great interaction with your audience, and you always find creative ways to present your business on Instagram – the success must come!
- Post on your Instagram 3 to 5 times per week, and go for different content types – from static posts to reels.
- Always keep your story active! You can always share something on your Story once per day, keeping the algorithm active all the time.
- Your Instagram profile is your business ID, always keep your brand consistency present.
- Stay positive and patient! Instagram is your social media playground, so make that journey playful and engaging for you as well.
Final Thoughts
As you can see, Instagram is a great social media platform for promoting your business. With the right strategy and approach, you can achieve great success on Instagram in Dubai, and leave a mark in social media space. So wait no more, and start your Instagram journey today!
Author
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With over four years of experience in graphic design and copywriting, I have developed a versatile skill set that produces captivating content. My extensive background in digital marketing and SEO content writing also allows me to formulate effective content strategies that align with business goals. My ultimate mission? To create a killer content strategy that boosts your business to the top. And here's a hot tip: nothing sells like giving away free value.
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